Profile

Integrated Communications

Go back to essentials and leap forward.
A community model based on collaboration and the exchange of knowledge that integrates in its process the whole ecosystem of brand communications. Message, media and technology combine with specific marketing disciplines in a holistic planning approach.


Culture
Philosophy

Gratitude
and respect

In this place we value everything and everyone.

We understand the essence of things and beings — and we respect it.

We care for our clients and we thank them for their business.

We appreciate honesty, but are especially grateful for friendship — which we respect.


Culture
Manifesto

Build a fire


Methodology
  • V-Planner.

    A 7 step method designed to create messaging strategies. Conceptually, the model represents a migration from brand position to brand ambition.
  • Communication role.

    Definition of what must be achieved by communication efforts.
  • Targeting.

    each segment values different things and in different order.
  • Values stories.

    How targets’ motivations and needs are met.
  • Brand promise.

    Compelling truths to support our proprietary claims.
  • Anchor Approach.

    Focus on product, its use or its users.
  • Selling Idea.

    How would the desired take-away be expressed in a few lines.
  • Brand Concept.

    A powerful and exclusive context for our brand.
  • Diorama.

    With this methodology we generate insights for specific cities according to their relative importance in order to represent the national panorama for media planning and messaging.
  • Exploration.

    We live and walk every city and generate knowledge through quantitative and qualitative research.
  • Local Planning.

    We take the most relevant input in each locality and generate negotiations with local media and influencers.
  • Macro Planning.

    The sum of local findings is the input for a holistic, panoramic approach.